Board of Directors

Executive Committee

Johnny Pineda

President

Johnny Pineda is a seasoned insurance executive with over 30 years of experience in sales, leadership, and team development. As a VP in the insurance industry, he has built and led high-performing teams, driven significant revenue growth, and fostered lasting client relationships.

Rick Tobin

Vice President

rick@canyonlakechamber.org

Rick Tobin has worked in the real estate, financial, investment, development, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential, construction, and commercial mortgage loans for clients across the nation through his Realloans.com website.

Michelle DeVilla-Ramos

Secretary/Treasurer

michelle@canyonlakechamber.org

Michelle DeVilla-Ramos brings over 20 years of experience in accounting and finance to her role as Director of Membership for the Canyon Lake Chamber of Commerce. An Accounting Assistant at Pacific Clay Products in Lake Elsinore, Michelle is passionate about supporting local businesses. After moving to Canyon Lake in 2021, she quickly fell in love with the community atmosphere. She enjoys reading and spending time with her family.

Directors

Mark Ramos

Director of Outreach

mark@canyonlakechamber.org

Mark Ramos serves as the Director of Outreach for the Canyon Lake Chamber of Commerce and has over 30 years of experience as an investment advisor. He is currently with Ramos Financial Consulting and is dedicated to building strong connections within the business community. Since moving to Canyon Lake in 2021, Mark has embraced the local lifestyle. In his free time, he enjoys a good cigar, golfing, and spending time with his family.

Keith Anderson

Director of Community Relations

keith@canyonlakechamber.org

Keith Anderson is a banking professional with extensive experience helping business leaders secure strategic financial solutions. Known for his customer-first approach and strong relationship-building skills, Keith is committed to delivering results that support long-term growth and stability. He takes pride in serving the business community with integrity and professionalism. In his free time, Keith enjoys spending time with family and staying active in the community.

Christina Verhagen

Director of Ambassadors & Member Engagement

christina@canyonlakechamber.org

Christina Verhagen is a travel advisor with All About Travel, a Dream Vacations franchise, specializing in personalized, concierge-style travel experiences. Her background in spa and wellness, along with experience in luxury hospitality, shapes her thoughtful, client-centered approach.

She also brings a unique perspective through her personal and professional travel experiences, including time as a main stage performer as a Disney cast member, giving her a deep appreciation for immersive experiences and exceptional service.

As Canyon Lake Chamber’s Director of Ambassadors & Member Engagement, she is excited to support local businesses, foster relationships, and be an active part of the community’s continued growth.

Sai Nanthavong

Director of Strategic Initiatives

sai@canyonlakechamber.org

I am thrilled to announce my return to the Canyon Lake Chamber Board of Directors, stepping up from my previous role as Director of Member Engagement to become your new Director of Strategic Initiatives. As a turnaround executive with 25 years of corporate banking experience and the Founder of Blue Ink Marketing & Consulting, I know that explosive growth requires a flawless operational foundation. I am bringing this Fortune 500 discipline directly to the Chamber to set rigorous long-term goals, identify impactful programs, and maximize the value we deliver to every member. I absolutely love our thriving city, and I look forward to partnering with local businesses to expand our footprint and drive new revenue into Canyon Lake. Growth never happens by accident, and I am ready to engineer a powerful, highly engaged future for our business community.

Tina Ann Pineda

Director of Membership

tina@canyonlakechamber.org

Tina Pineda is a licensed insurance agent, businesswoman, entrepreneur, devoted wife, proud mother of five, and grandmother of five. She is passionate about helping others, building lasting relationships, and making a positive impact in her community.

As the Canyon Lake Chamber of Commerce’s new Director of Membership, Tina is excited to welcome new members, strengthen connections with local businesses, and help create opportunities for growth and collaboration. She believes strong relationships are the foundation of a thriving business community and looks forward to serving Chamber members with enthusiasm and dedication.

Megan Cortes

Director of Events

megan@canyonlakechamber.org

Megan Cortes is an Experience Specialist and Office Coordinator at THE Kitchen & Home, a luxury design-build firm located in the Canyon Lake Town Center. She is also the owner of Megan Memories, an event-hosting business inspired by her love of bringing people together and creating fun, memorable moments.

With years of involvement supporting the Canyon Lake Chamber, Megan is excited to serve as Director of Events, where she can put her creativity, energy, and background in both community and corporate events to work.

Megan is passionate about creating events that go beyond simply filling a calendar. Her goal is to create opportunities that bring people together, strengthen relationships, showcase local businesses, and make Chamber members excited to get involved. She looks forward to introducing fresh ideas and a little extra fun while continuing to strengthen the connection between the Chamber and the Canyon Lake community.

Ambassadors

Sophia Martinez-Smith

Sophia Martinez-Smith is a Child advocate, financial consultant, and mentor dedicated to strengthening families and local businesses. Through her work with Riverside County, she supports child and family advocacy by helping bridge gaps between systems and community resources to protect and empower children and families. In Canyon Lake, she also serves families and small businesses through PFS Investments, providing retirement planning, financial education, and business strategies that promote long-term stability and growth. Passionate about youth mentorship, she is committed to equipping the next generation with financial literacy, confidence, and leadership skills to build a stronger future for the community.

Gina Spratt

Gina Spratt is a seasoned banking professional with 39 years of experience, including roles across retail branch operations at multiple financial institutions. She is passionate about helping people build financial knowledge and achieve their goals. She also enjoys developing high-performing teams by empowering individuals to grow their skills and build long-term careers. She believes the foundation of a successful team is shared purpose and consistent engagement.

Armand Blais

Armand Blais brings 40 years of expertise in pre-need funeral and cremation guaranteed policies, helping provide peace of mind to families. He has also spent 33 years with the Armand Blais Orchestra and over 60 years as a trombone artist in the entertainment industry.

Armand serves as Vice President for the Synergy Chapter of TBP, has been an Ambassador for the Menifee Chamber of Commerce for 18 years, is a member of the Knights of Columbus for 45 years, and served as Grand Knight for six years, as well as Past Deputy Warden. He is also a new Ambassador for the Canyon Lake Chamber of Commerce.

Armand and his wife, Eve, have proudly served members of many communities for years and have a big heart for helping others.

Evelyn Blais

Evelyn “Eve” Blais brings 25 years of management and operations experience with DHL Worldwide Express. She is also a former Rotarian of 10 years in the Philippines, where she served as Director of Community and International Services and was recognized as Rotarian of the Year.

Eve is an Ambassador for the Menifee Chamber of Commerce, is active with TBP Synergy, where she proudly supports her husband, Armand, in their shared mission of educating and protecting families through pre-planned coverage. And is now excited to serve as an Ambassador for the Canyon Lake Chamber of Commerce,

Edgar Torres

Edgar Torres is the owner of Torres Junk Hauling, a family-owned junk removal and light demolition company serving Canyon Lake, Murrieta, Temecula, and Southwest Riverside County. He started the business at 19 with the goal of building a company known for reliability, professionalism, and exceptional customer service.

Beyond hauling junk, Edgar enjoys connecting with other entrepreneurs and believes that strong relationships are the foundation of a successful community. He also enjoys exploring new business ideas and finding creative ways to solve problems, always looking for opportunities to innovate and grow.

As a Chamber Ambassador, Edgar is excited to welcome new members, support local businesses, and help create meaningful connections that benefit everyone involved.

Roberta Ehlers

Roberta “Bobbi” Ehlers is an IASIS Certified Technician and founder of 1 Eighty Brain Retrain, where she administers IASIS Micro Current Neurofeedback to help clients improve brain function and wellbeing. The work feeds her soul. She brings a unique depth of expertise to her practice, having spent three and a half years as Executive Assistant to the CEO and Management team of IASIS Technologies before launching her own business. A seasoned entrepreneur with 17 years of business ownership experience, she previously built a national court reporting firm, specializing in patent-infringement litigation, and worked as a California Realtor®.

Outside of her practice, she’s passionate about staying connected to the people she loves – she’s an avid card sender who believes everyone deserves the emotional “hug” that comes from knowing their thought of. A few fun facts: she eats peanut butter almost daily and her favorite word is “vacation”.

Open Positions

Director of Sponsorship

2026 Board Goals

1. Attract new and retain current members
Strong organizations are constantly evolving. Our Chamber will continually seek growth and visibility across the region and through a variety of businesses and organizations. Your renewals tell us you value your involvement in the chamber, and we want to earn your continued trust each year
2. Improve fiscal stability
Keeping a pulse on the ever-changing economic climate for our membership also allows the Chamber to forage new opportunities to continue to build the organization from the inside. We’re focused on producing community and Chamber member events that will garner the funds needed to reinvest in this organization. We’re building for the future. We will increase our staff as possible to provide even better customer and member service.
3. Increase engagement with and continue to represent and support chamber members and the business community at large
Our Chamber will continue to be a source of accessibility and data sharing, regional connections, and will keep our members and the community connected to their legislators and governing offices.
4. Continue to foster a stronger relationship with the City of Canyon Lake, surrounding communities, and neighboring Chambers.
We’re fortunate in Canyon Lake to have a long history of good ties in our community. Our goal is to follow that pattern and create win-win situations with unique public/community events or campaigns with surrounding communities and our neighboring Chambers of Commerce.