Board of Directors
Executive Committee
Johnny Pineda
President
Health Markets
Johnny Pineda is a seasoned insurance executive with over 30 years of experience in sales, leadership, and team development. As a VP in the insurance industry, he has built and led high-performing teams, driven significant revenue growth, and fostered lasting client relationships.
Rick Tobin
Vice President/Director of Events
Rick Tobin has worked in the real estate, financial, investment, development, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential, construction, and commercial mortgage loans for clients across the nation through his Realloans.com website.
Directors
Mark Ramos
Director of Outreach
Mark Ramos serves as the Director of Outreach for the Canyon Lake Chamber of Commerce and has over 30 years of experience as an investment advisor. He is currently with Ramos Financial Consulting and is dedicated to building strong connections within the business community. Since moving to Canyon Lake in 2021, Mark has embraced the local lifestyle. In his free time, he enjoys a good cigar, golfing, and spending time with his family.
Michelle DeVilla-Ramos
Director of Membership
michelle@canyonlakechamber.org
Michelle DeVilla-Ramos brings over 20 years of experience in accounting and finance to her role as Director of Membership for the Canyon Lake Chamber of Commerce. An Accounting Assistant at Pacific Clay Products in Lake Elsinore, Michelle is passionate about supporting local businesses. After moving to Canyon Lake in 2021, she quickly fell in love with the community atmosphere. She enjoys reading and spending time with her family.
Haleigh Leusch
Director of Sponsorship
Haleigh is a Sales Representative with La Rue Escrow and has lived in Canyon Lake since 2020. She is proud to support the local community through the Chamber of Commerce and is passionate about building strong relationships with local businesses.
Open Positions
Ambassadors
Secretary/Treasurer
2026 Board Goals
1. Attract new and retain current members
Strong organizations are constantly evolving. Our Chamber will continually seek growth and visibility across the region and through a variety of businesses and organizations. Your renewals tell us you value your involvement in the chamber, and we want to earn your continued trust each year
2. Improve fiscal stability
Keeping a pulse on the ever-changing economic climate for our membership also allows the Chamber to forage new opportunities to continue to build the organization from the inside. We’re focused on producing community and Chamber member events that will garner the funds needed to reinvest in this organization. We’re building for the future. We will increase our staff as possible to provide even better customer and member service.
3. Increase engagement with and continue to represent and support chamber members and the business community at large
Our Chamber will continue to be a source of accessibility and data sharing, regional connections, and will keep our members and the community connected to their legislators and governing offices.
4. Continue to foster a stronger relationship with the City of Canyon Lake, surrounding communities, and neighboring Chambers.
We’re fortunate in Canyon Lake to have a long history of good ties in our community. Our goal is to follow that pattern and create win-win situations with unique public/community events or campaigns with surrounding communities and our neighboring Chambers of Commerce.